A royal commentator has slammed Meghan Markle for her lifestyle brand and claimed the business venture is "out of touch".
The Duchess of Sussex launched the new business and gave the public an idea of the products it will produce by sending jars of strawberry jam to influencers across the US. Meghan sent the product to several celebrity friends including Abigail Spencer, the duchess's Suits co-star, fashion designer Tracy Robbins and socialite Kris Jenner.
Speaking to GBN America, US journalist and royal commentator Lee Cohen blasted the move as "monumentally eye-rolling". He explained: "This is so monumentally eye-rolling. Even for Meghan, when I first became aware of this I thought that 'Jam Gate' was something the cartoon series South Park came up with to ridicule the duchess again.
"The tone deafness, it's deafening. Especially from a person who had serious ambitions to be an influential world leader, to now be sending her gal pals jam for social media snaps."
GBN America host Nana Akua agreed with the journalist and said: "It's so vacuous actually because what she wants is to be an influencer, as a member of the Royal Family doing the things that she could have been doing, you have incredible influence.
"It could have been far more outreaching than anything that you're going to get from selling jam and birdseed and doing some gardening and a bit of cooking on social media.
"It's just such a scattergun, disjointed approach. I just don't get it. I think she's failed badly. I think they both have."
Nana also noted: "King Charles has his own jam and his jam retails for just under £7, so it's quite cheap.